The Art of Audience Growth
Sustainable content creation and profitable, authentic audience growth for creatives
A non-trend-chasing approach to expanding your art's reach, impact & income online.
When it comes to audience growth, artists are built differently
We're intuitives, often introverts. We're not made to be influencers, follow strict rules or decode algorithms, and chasing trends feels taxing for a reason. Artists deserve an approach to growth that's designed for them.
You are...
- A passionate artist wanting to grow an engaged community of people who love and support your work
- Wanting to sell more pieces, attract commissions, or send more buyers to your website or Etsy shop
- Ready to grow authentically, letting go of the growth "must-dos" without sacrificing your creative practice
What if I told you...
- The algorithm actually loves to promote artists
- Posting every day isn't necessary to see huge growth
- You don't have to become someone you're not, or chase trends, to reach way more people
Have we met yet?
I have unpopular opinions about growing an audience as an artist...
I'm Lauren: mandala artist, and for 5 years before Love & Dots, an online marketing strategist and business coach for creative entrepreneurs, helping thousands grow aligned audiences across Instagram, TikTok, YouTube and podcasts.
I post about once a week. I've only ever used trending audios by accident. I don't pay attention to what the algorithm is favouring. And yet I've built an audience of over 250,000 people (and monetized it effectively), without burning out.
Growing an engaged audience as an artist is much more about understanding people and connecting through your art than it is about any particular strategy.
Not your typical social media course
Built for artists, by an artist. AAG teaches a holistic, intuitive approach to creating content that gets seen by thousands (even millions) while honouring your essence and workflow as a creative. It's about connection, not click-bait: content people love, share and save.
The curriculum
7 modules + a bonus course
Module 1
Your Success Mindset for Social Media
The foundation for all growth: move through the limiting beliefs, doubt and imposter syndrome that keep most people from building the following they want, bust the over-saturation myths, and learn why the algorithm works in your favour as an artist.
Module 2
Optimizing Your Online Profile
Your bio and profile are your most valuable real estate. Choose a handle, write a bio that builds instant familiarity and intrigue, set up a link-in-bio page and highlights that warm up new followers, and niche down strategically.
Module 3
The Psychology of Viral Content: An Artist's Formula
The #1 type of content that gets artists seen by millions, a customizable formula for content that performs, the psychology of what makes people stay and engage, and how to attract the right people, not just more people.
Module 4
Authentic, Magnetic Content Creation (A How-To)
The hands-on HOW: my process for photos, video and editing, my filming set-up and tools, and two start-to-finish tutorials of me editing a short-form video, including how I use music to pace it.
Module 5
Sharing Your Story & Mastering Your Messaging
Write captions and posts that deeply resonate: the key to captivating writing, storytelling that builds relatability (and art sales), and compelling copy for social media, your website or your email list.
Module 6
Selling is Serving: Feel-Good, Non-Salesy Selling
Monetize your audience authentically, whether it's originals, prints or courses: easy calls-to-action, the energy behind art that sells, and how I sell behind the scenes with my email list while my public content stays about my art.
Module 7
Posting Schedule & Repurposing Your Content
Why some people need to post daily and others don't, the best time to post, choosing a schedule that's effective and sustainable for you, and repurposing content across platforms.
Bonus course · a $197 value, included
The Art of Email Lists
Turn followers into invested subscribers while you sleep: why your email list is your best friend, how to build an automated opt-in for your IG, YouTube or TikTok, free and paid software options with tech tutorials, and monthly emails repurposed from your feed.
Join The Art of Audience Growth
$197
or 3 monthly payments of $74
Lifetime access
- · The full AAG curriculum
- · Bonus: The Art of Email Lists (a $197 value)
- · In-depth video tutorials, templates and examples
Building an online course too? Get AAG for just $100 as an add-on to Art Course Academy.
Prices listed in USD. Click here for details.
FAQ
When can I start?
Immediately! The modules are ready as soon as you sign up, and you can work through them on whatever timeline suits you.
I'm just getting started on my art journey. Should I wait?
I started sharing within weeks of beginning my art practice, and there's huge value in letting people witness the unfolding of your journey. AAG applies whether you're just starting out or already have an audience.
I don't have anything for sale yet. Should I work on that first?
Definitely not. Having an audience before your product is actually optimal: I built mine months before I had anything to buy, then asked my community what they wanted, which meant immediate sales for every course, painting launch and print shop opening.
I already have a decent-sized audience. Is AAG only for beginners?
Not at all. AAG meets you wherever you are, whether you're growing a sizeable audience or haven't posted yet.
Is it only for Instagram?
The concepts apply to Instagram, TikTok and YouTube Shorts, though most examples are from Instagram. Long-form YouTube isn't covered, but much of the theory still applies.
I prefer static posts to video. Will AAG still help?
Yes, it's 100% possible to grow with static posts. I do however highly recommend adding short-form video for faster growth, but I promise I won't make you learn cringey dance moves for views!
Are captions or translations available?
Yes! Every video has the option to turn on captions and translate them into whatever language you need.
Is there support from you?
AAG is a DIY, self-paced course. If you get stuck, you can ask questions in the comments section under any video, and I'll answer them there.
How long do I have access?
You have lifetime access to AAG and The Art of Email Lists, so you can come back to either course anytime.
Do you offer refunds?
Due to the nature of AAG, there are no refunds after purchase. Please be sure you're committed before signing up, and reach out first if you have questions.
I have more questions, can we chat first?
Of course! Email hello@loveanddots.com, or message me on Instagram @loveanddots.